With over 30 years of international advertising experience, I have developed strategies across aviation, retail, and technology sectors. My work focuses on analyzing market behavior and identifying opportunities for entry, expansion, or repositioning. Whether launching a new brand or entering a new region, each plan is grounded in audience psychology and competitive dynamics

I tailor every strategy to suit cultural contexts, business objectives, and industry-specific challenges. From defining brand narratives to aligning communication with consumer expectations, my approach ensures your positioning is relevant, differentiated, and built for long-term impact.