I bring over 30 years of international advertising experience, having shaped marketing strategies across diverse cultural and industry landscapes. From aviation and retail to technology, I’ve refined the craft of strategic marketing through decades of hands-on leadership and execution. As the former Head of Marketing for an Australian airline, I led high-impact campaigns that redefined brand narratives and market positioning in a highly competitive sector.

My approach combines strategic thinking with deep audience insight. By understanding customer psychology and behavior, I build data-informed, tailored campaigns that speak directly to market needs. With a global mindset and experience across regions like Australia and Southeast Asia, I specialize in helping brands adapt, grow, and lead in any market environment.